THE ENDURANCE SOCIAL HUB

At Big Cheese Atletica, we believe that ultra-endurance sports or endurance events aren't just for a select few extremely fit athletes, they are for everyone.

 

Our mission is to create a supportive community where people can take on and share some of the biggest endurance challenges they will ever experience.

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We believe in being excellent, not perfect. 

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Perfection is excellence's toxic cousin. It is pedantic, binary, unforgiving and inflexible. Excellence is an attitude, not an endgame.

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Excellence is far more forgiving. It allows for vulnerability and sometimes failure because it is an ongoing quest for improvement.

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We believe in courage, conscientiousness, resilience, honesty and patience. And in one simple rule:

 

Don't be a dick.